Veterinary Websites, eCommerce, Intranets

VetWeb STORE includes cutting-edge marketing features that, when configured and used properly, will generate new traffic to your site AND increase average order size.

The tools and methods you use will depend on whether you sell to anyone, or just to your own clients.

If you want to sell to your own clients only, here are some traffic-generating tips:

• Put a sign on the entrance and exit doors announcing "Shop Online..." *
• Hang a large banner in the waiting room: "SHOP ONLINE at www.yourdomain.com" *
• Offer brochures near the checkout area of your practice announcing your online store *
• Create a link from your website to the online store. Consider using an image as a link, such as an image of a shopping cart. We have images you can use. Ask us.
• Announce your website and online store on all invoices, statements, correspondence, and in company-related email signatures.
• Put a refill sticker on all products before packing and shipping (i.e. 1/2" x 2" sticker "Get your refill at www.yourwebsite.com") *
• Heavily use the Newsletter Feature found in your VetWeb STORE,
• Create Coupons - A "Free shipping" or "$2 off" coupon could work magic just before flea and tick season. Use the Newsletter Feature to announce the coupon to shoppers already in your system.
• Word of mouth: The entire staff must know of the store and be confident about recommending it to clients. This applies especially to the reception team and anyone answering the phones. Doctors mentioning the store during the exam couldn't hurt either.
• An eMail Announcement of the online store to all clients for whom you have an email address; a postcard via snail-mail to all other clients
• Heavy use of the Cross-sell / Up-sell features found in your VetWeb STORE - Call us for training on this powerful feature
• Advertise all available product rebates ($10 off 12pk, etc.). Remind shoppers that the rebates are not available from other online shops.
• Post the available FDA video and warning about online pet pharmacies. Ask us how to get this setup for you.
• Use of 'suggested items' during checkout - Fully automatic - "Shoppers who bought the items in your cart also bought..." - Must be activated. Ask us how.
• Market Product Specials on storefront - Bestsellers, New Items, Featured items, Sale items
• Advertise savings compared to MSRP - (i.e. Regular Price: $49, Our Price: $39, You save $10.00)
• Offer multiple payment methods: All major credit cards, Google checkout, PayPal, Amazon Checkout, Local Pickup/Pay at counter.
• Offer multiple shipping methods: Offer both cheap ("I can wait for it") shipping options and expensive ("I need it yesterday") options such as overnight AM delivery with same-day shipping
• Try to offer a "Free Shipping" opportunity (i.e. "Free Shipping on orders over $49.00")
• Clearly state your privacy policy and sale terms and conditions including your payment, shipping, return and exchange policies.We have templates to help you with this.
• Provide an easy way for shoppers to contact from the storefront, such as your phone number or an online form.

If you want to sell to all internet shoppers, then do all of the above plus the following:

• Offer Gift Certificates Online - we have built-in support for Gift Certificates
• Generate a XML Sitemap and upload it to Google, Yahoo!, Bing, etc. - VetWeb STORE has a built-in tool to accomplish. Ask us how.
• Treat each product page like it is a stand-alone website - Offer thorough descriptions, high quality images, and complete all META content data.
• Generate Product HTML Pages - VetWeb STORE has a built-in tool that automates this
• Create Custom Page META Data - Tools built-right-in to your VetWeb STORE. Ask us how.
• Create/Manage GoogleBase Feed - Tools built-right-in to your VetWeb STORE. Ask us how.
• Create/Manage Shopping.com Feed - Tools built-right-in to your VetWeb STORE. Ask us how.
• Create/Manage Shopzilla Feed - Tools built-right-in to your VetWeb STORE. Ask us how.
• Create/Manage Yahoo! Shopping Feed - Tools built-right-in to your VetWeb STORE. Ask us how.
• Create a Facebook Page for your store, then use our built-in support for Facebook's ShopBuddy to display products on your Facebook page! Product images link right to your store.
• Carefully monitor and manage product pricing and shipping charges as you are competing in a fierce industry. If on their first visit to your online store a shooper sees stale data, they are never coming back. No second chance for a first impression.
• Pay-per-click Marketing - Needed and recommended only for specialty products.

We offer services that will do most of what is recommended above, or we will train you how to do it. Call us with your needs and questions.

*We now offer a "Jump-Start Marketing Kit" that includes some of the materials described above. Please see this announcement.